8/18/2023 0 Comments Unit 1 pre production![]() This sort of advertising is subliminal but effective.Įxecutive Producers– Is when you pitch your ideas to a business in order to gain funding off them. Heineken invested approximately £45 million to get their brand upon the screen. For example, in the latest James Bond film, Skyfall. For example if a new phone app is available and the producers of this app need funding, they may get funding off a phone supplier such as Apple or Samsung so it is beneficial to both companies involved. Product placement-Is when another company pays for a product that they supply to be involved to increase awareness to their product also. A lot of mobile phone apps are created this way, and then sold on and the profits are split into shares of the ratio that they were invested. With a promotional product this method of fundraising would be highly likely to be unsuccessful because people are unlikely to sponsor a company promotional video. It will no doubt also be circulated round platforms such as Facebook and Twitter.įor my project there are a variety of different ways to source financial necessities such as Ĭrowd Sourcing-An online donation service where you put forward an idea or your proposal and you rely on other peoples generosity. I will post the final outcome on YouTube and then embed in the link on the MasterKey website. The focus of this company is raising awareness of the faults in the education system due to stress and lack of attention to teachers and educational staff. The client I am working for is a company called MasterKey. Also the length of the piece is dependant on people’s attention span so research is vital. Pre production will help the overall quality of my product, as the research will tell me about the usual formats, the necessary content and who my target audience will be and the usual things that will draw them in. ![]() ![]() If they misunderstand they may not be happy with the product they have received and in a job where client satisfaction is everything, that is not acceptable. Also when you are in contact with your client and you are liaising about ideas, it ensures you are both on the same page your ideas need to be black and white to them so they know what type of product they should expect to receive. If people misunderstand anything, you run the risk of missing pieces or delaying the whole process by having to reshoot. So they know where to be at what times and what their roll is, if everybody understands their job their will be no gaps in the whole process. It is vital that the whole entire production crew understand what is going on. Within this brief my client will explain the content they hope to obtain, their objectives and goals, their target audience, budget and schedule and any definite ‘’do nots’’. The production I am completing will be a video product with a brief provided by my client. SEE FOLDER FOR FULL EXAMPLES OF PRE PRODUCTION IN USE
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